Project Summary:

Through the Digital Talent Program, Rare/Fans 1st Media is looking for a Shareable Content Specialist to create shareable, digital content for a national news and entertainment site targeting young conservatives. The right candidate should be able to help write, script, produce, shoot, edit and/or distribute content and videos on social media platforms. They should be comfortable in a skunkworks environment making quick, witty listicles, photo galleries, instructional videos, interactives, and fast edits of existing CMG content or video for distribution on social media. The primary goal is to create durable, long-tail content that will generate traffic..

Key Responsibilities:                                                                                                           

On a daily basis, brainstorm, conceptualize, develop and publish creative content (short stories, videos, quizzes, interactives, galleries) that’s optimized for our social and mobile audiences across all Fans 1st Media channels (Rare, FanBuzz, Faves and Clark Howard), increasing engagement, views and time on site.

  • Keenly understand the new digital media landscape and create content that attracts an audience via social channels, ensuring that all elements in the presentation – text, photos, videos, cutlines and graphics – are coherent and consistent.
  • Identify trends, monitor metrics, determine performance and optimize digital content.
  • Fearlessly experiment with old, new and revised content, learning quickly and moving on to test the next content format.
  • Collaborate with channel managers, video producers and content editors to ensure needs are met. 

Performance Objectives:

Demonstrate a direct contribution to Rare’s journalism and digital growth through new shareable content processes and sources.

  • Create and serve our audiences in new, innovative ways across social platforms.
  • Evaluate and mine existing evergreen CMG content and help improve it for today’s audiences.
  • Contribute to overall reader engagement, experience and satisfaction, particularly among the growing millennial audience.

Key Skills:

 An independent spirit that thrives in a startup environment, can make decisions quickly and can handle several tasks at once. A self-starter with a proven ability to produce dynamic results in a team environment.

  • Excellent editing skills, with an understanding of the special requirements of creating socially shareable content, such as the use of viral headlines, keywords, hyperlinks, navigation and the importance of brevity.
  • Knowledge of publishing workflows, social distribution methods and content strategies.
  • Experience in identifying content with viral appeal for a target audience.
  • Familiarity with some web programming skills, including HTML5, CSS3, XML, JavaScript, jQuery, Photoshop and Ajax.
  • Basic understanding of video editing in either Premiere Pro or Final Cut.
  • Demonstrated ability to attract and engage a broad audience using social media tools.
  • Excellent presentation, content management, problem-solving and training/coaching skills
  • Familiarity with metrics – real-time and research oriented.

Interfaces and Development:

    • Rare D.C. Newsroom: Our specialist would work, in person and via our messaging tools, with the D.C. office that creates the majority of Rare.us daily content
    • Rare Atlanta Office: Our specialist would be based in our Atlanta offices where new teams are being launched and growing with the goal of increasing our site traffic and engagement. Working closely with the social strategist, our specialist would get the chance to test his/her shareable content on various social platforms, not just the traditional Facebook and Twitter. Snapchat anyone?
    • Rare Videography Team: Our specialist would have direct access to Rare’s Videography team (two videographers in Atlanta and two based in D.C.) who are charged with devising Rare’s viral video strategy as well as executing the strategy at a high level.
    • Rare Development Team: Based in both Austin and Atlanta, our Rare.us development and creative team is ripe with ‘to-dos’ when it comes to both site development and  creative content. Our specialist would have direct access to this team and the ability to work with them to create unique, shareable content templates.
    • CMG Analytics Team: Our specialist would collaborate with CMG Analytics Team to develop a tagging plan to track shareable content, especially those pieces that are first-time experiments.
    • CMG Social Team:  While the specialist will be expected to garner daily social media learnings, he/she should also expect to share their learnings with the CMG Social Team for distribution throughout CMG.
    • CMG National Content Team: As often is the case, Rare content can be picked up by the CMG National Content Team for distribution to other Cox properties. As our specialist experiments with shareable content, we would be happy to let other properties use some of this content to develop their own findings
    • CMG Analytics Team: Our specialist would collaborate with CMG Analytics Team to develop a tagging plan to track shareable content, especially those pieces that are first-time experiments.
    • CMG Social Team:  While the specialist will be expected to garner daily social media learnings, he/she should also expect to share their learnings with the CMG Social Team for distribution throughout CMG.
    • CMG National Content Team: As often is the case, Rare content can be picked up by the CMG National Content Team for distribution to other Cox properties. As our specialist experiments with shareable content, we would be happy to let other properties use some of this content to develop their own findings.

In only two years, Rare.us has grown to more than 40 million monthly visits with a focus on shareable news, original content and conservative-libertarian opinion. Our distribution is primarily Facebook-based (we have 5.7 million likes on our, more than 11 million across all our channels) — we get about 90% of our traffic from social, and 70% of all views are on mobile. We test and experiment as we go, making our offices literally, ‘a digital playground.’ What better place to sit one of CMG’s brightest minds when it comes to creating our digital future? We will ensure the Digital Talent Program participant’s ideas are not only heard but acted upon quickly, learned from and shared. As the 2015 Digital Talent Program sponsor, Rare has worked with DTP participants before, helping them learn Fans 1st Media’s digital and social strategies to build a process for archiving and sharing durable content across CMG properties

RARE DTP Job Description 2016

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