Project Summary: 

For decades, Cox Media Group Miami has been a source of MUSIC – entertaining over 3 million listeners per week, INSPIRATION – drawing diverse community leaders together to make a difference & ADVICE – hosting innovative discussions with industry experts to educate the masses. Now, Cox Media Group Miami is proud to present the epicenter for exclusive MUSIC, INSPIRATION, and ADVICE: MIA LIVE.

This role will work closely with both content and sales to create a revenue-generating, multi-platform experience that brings 4 Miami Super Brands to life in an innovative portal where anyone can come to appreciate music, be inspired, and learn in meaningful ways. Through video production and social media, every event that takes place within MIA Live’s state-of-the-art window-lined performance studio will be brought to life online, in-app, and throughout the community.

Key Responsibilities:

  •  Design & development of MIALive experience, available through all digital platforms
  • Learning the process to create everything from the ground up across all platforms (ie. app, website, digital devices, graphics, etc.)
  • Work with content and sales teams on the production and monetization of a groundbreaking platform
  • Producing artist-inspired events, including live performances, interaction with listeners, interaction with clients, from the beginning to the launch of up close and personal experiences
  • Assist with social media support of MIALive experience
  • Manage, plan, and coordinate various aspects of the operating area for all events that take place at MIALive
  • Event planning: Ensure that the performance studio facilities are left fit for purpose for every use before and after every event 

Performance Objectives:

  • Be a productive visionary who can lead an evolution in the way in which people interact and utilize content
  • Work seamlessly with cross-functional teams from technology, marketing, business development, and sales to produce revenue-generating opportunities
  • Through social media, digital, graphic design, sales, video, and music, make MIALive a higher standard in the way the media industry views Music, Inspiration, and Advice all as one.

Key Skills:

  •  Creativity and a strong desire to create new, exciting experiences for diverse listening audiences
  • Thought leader, assertive problem solver, analytical mastermind that is right at home in a fast-paced environment
  • Desire to obtain a deep knowledge in digital marketing techniques
  • High proficiency for best practices in social media
  • Outstanding presentation skills needed to drive ideas
  • Commitment to act decisively
  • Results-oriented and accustomed to succeeding in a competitive space
  • Outstanding organization and analytical skills
  • Passion for team building and developing a first class product
  • Ability to quickly adapt into a new organization and make an immediate impact throughout a positive and proactive nature.
  • High energy level

Interfaces & Development:

  •  All Directors of Branding and Programming: become an expert of 4 diverse listening audiences to brainstorm one-of-a-kind experiences for listeners
  • Social Media Coordinators: learn best practices, creating and growing social media channels for the MIA Live brand
  • Video Production: role will learn key elements of video production to document up close and personal experiences in music, inspiration, and advice
  • Sales: work closely with Digital Sales Manager to create integrated sponsorship opportunities of MIA Live app, site, video channels, social mediaMIA Live will be a higher standard of media, aiming to elevate the perception of radio in the market and taking our unique experiential events nationwide with on-demand and live-streaming app interaction. This project requires fresh thinking, has a blueprint for success that can be taken to other markets, and has to potential to reshape an entire industry. The creation of a new entity online and in-app will create new revenue opportunities in the owned and operated space, where margins are strong.

MIA Live will be a higher standard of media, aiming to elevate the perception of radio in the market and taking our unique experiential events nationwide with on-demand and live-streaming app interaction. This project requires fresh thinking, has a blueprint for success that can be taken to other markets, and has to potential to reshape an entire industry. The creation of a new entity online and in-app will create new revenue opportunities in the owned and operated space, where margins are strong.

MIALive Decription 2016

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